Toyota Tundra’s Ability to Tow Space Shuttle Still Award-Worthy

It has been nearly a year and four months since an unmodified Toyota Tundra was able to tow the 300,000-pound Endeavour space shuttle across the Manchester Boulevard Bridge and California’s 405 Freeway, but the feat is still being awarded.

In the first year the honor was given, Toyota earned the One Club Automobile Advertising of the Year Award in the experimental advertising category for its documentation of the historic feat.

“It’s an honor to be recognized by The One Club for the campaign capturing Toyota Tundra’s historic achievement,” said Jack Hollis, vice president of marketing for Toyota, in a press release. “The monumental Tundra Endeavour tow truly launched an exciting new direction for Toyota and helped introduce our ‘Let’s Go Places’ movement.”

The distinction was awarded to Toyota at the 2014 North American International Auto Show in Detroit, and recognized a 20-year partnership between Toyota and the California Science Center (the Endeavour’s current home) to raise awareness for the space program while educating the public.

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